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Comportamento do consumidor: um estudo do mercado imobiliário em condomínios verticais fechados na região metropolitana de Natal

机译:消费者行为:纳塔尔都会区垂直封闭式公寓的房地产市场研究

摘要

The research in question looked for to establish the relation between the motivation (of the proprietor of apartment) to change itself of another one apartment, in closed vertical condominium (residential mobility) in the period of the recognition of the necessity, and the satisfaction with the apartment after consume. The universe or the population chosen for the development of the study was of proprietors of apartment in vertical condominiums located in the region metropolitan of Natal. The analysis of data was made using the techniques of linear regression and logistic regression between variables. The linear regression found relations between the motivations for housing change and the satisfaction in after consume with some attributes of the apartment. The logistic regression showed that relations between the motivations for change and the general satisfaction to the apartment exist as a whole, in the period after consumes. With regard to the motivation to change itself of a apartment for another one, some reasons shown more motivation them the others. The research found different degrees of satisfaction with certain characteristics of the apartment and degrees of no satisfaction with others. Finally the results of the research had contributed for the reply of the problem that guided the present study, therefore had obtained in such a way to find how much logistic not linear relations between the two periods purchase (recognition of the necessity and evaluation after consume) and had elucidated the process that goes since the choice the product until the satisfaction of the necessities
机译:该研究寻求建立在承认必要性期间,封闭式共管公寓(居民流动性)中(公寓所有人的)改变另一套公寓的动机与公寓的满意度之间的关系。消费后的公寓。为进行研究而选择的宇宙或人口是位于纳塔尔大都市地区的垂直共管公寓的所有人。使用变量之间的线性回归和逻辑回归技术进行数据分析。线性回归发现,住房变化的动机与消费后的满意度之间具有一定的公寓属性。 Logistic回归表明,在消费后的一段时间内,改变的动机与对公寓的总体满意度之间存在整体关系。关于出于另一原因改变自己的公寓的动机,某些原因表明其他动机更多。研究发现,对公寓某些特征的满意程度不同,对其他人的不满意程度也不同。最终,研究结果为指导本研究的问题做出了贡献,因此,通过这种方式得出了两个时期购买之间的逻辑非线性关系(对必要性的认识和消费后的评估)。阐明了从选择产品到满足必要性的过程

著录项

  • 作者单位
  • 年度 2006
  • 总页数
  • 原文格式 PDF
  • 正文语种 por
  • 中图分类
  • 入库时间 2022-08-20 20:32:19

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