Proposta de intervenção utilização do balanced scorecard como ferramenta de planejamento estratégico: uma proposta de implantação no Instituto Federal de Educação da Paraíba

摘要

In the midst of paradigm shifts occurring in public administration over the years, the design of objectives and actions by public agencies, considering the internal and external environment related to the organization, has been of great value in the search for performance improvements Organizacional. In this context, an elaboration of a strategic plan appropriate to the characteristics of an organization is essential. Thus, the Balanced Scorecard (BSC) emerged as an important tool in the operationalization of this planning. In this sense, the objective of this study for the strategic planning model for the Campus Picuí of the IFPB, through the use of BSC. To do so, initially, for a bibliographical and documentary research, for a semi-structured interview and the focus group, for the main purpose of collecting information and data to be analyzed on a qualitative approach, which would serve as a subsidy to build a Matrix Swot, BSC and its strategic map. An unstructured interview was also conducted with one of the managers, with the aim of validating the proposed BSC model and finding ways to institutionalize such a proposal. Finally, the principles are fundamental and are applicable in the implementation of the proposal.