O planejamento turístico e o comércio ambulante : uma análise à luz da teoria das representações sociais

摘要

The Social Representation Theory provides subsidies to scientifically analyze what iscalled common sense, suggesting that thought be given credibility to the individual,from the assignment of logic to it. The Representations allow us to interpret,understand, explain and thus classify information, events and people. In this sense,this study aimed to analyze how social representations of the actors of the intineranttraders who operate in Ponta Negra/RN can be used as an element for tourismplanning. To achieve the desired goals, we conducted a qualitative study, from adescriptive study, using methods of data collection the research literature, thetechnique of free association of words and the questionnaire, applied with 90intinerant traders who work in Ponta Negra/RN beach. As tools of data analysis wereused to analyze literature, and software EVOC and SPHINX. This research hasrevealed the predominance of people in itinerant male, between 18 and 28 years,with incomplete primary education, no contributors of Previdência Social and workingseven days a week. The core elements of representations brings that explain thattheir knowledge is guided by collectively shared knowledge in the culture of tourism,which is seen as something that brings economics benefits (money) to the society,from the travel and entertainment. The plan represents the forward thinking, basedon development plans that seek improvements and organization. The structure andoperation of tourism planning in Natal/RN, there were no representation of intineranttraders. It is concluded that understanding the needs of itinerant traders providesgrants to developing strategies for the development of tourism. This is achieved fromits inclusion in tourism planning, since it enables tourism managers to understandhow they are capturing, interpreting and acting on their next reality, since theserepresentations are fundamental in forming opinions and the establishment ofindividual attitudes and collective. Thus, it is an important theory to be used tosubsidize social research with individuals living reality and local needs, but which isthe margin of decision-making processes of economic in the Brazil