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Appetizer or main course : early market vs. majority market go-to-market strategies for radical innovations

机译：开胃菜或主菜：早期市场与多数市场的进入市场策略进行根本性创新

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Schuhmacher Monika C.; Kuester Sabine; Hultink Erik Jan;
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年度 2018
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1. Appetizer or Main Course: Early Market vs. Majority Market Go-to-Market Strategies for Radical Innovations [J] . Schuhmacher Monika C., Kuester Sabine, Hultink Erik Jan Journal of product innovation management . 2018,第1期

机译：开胃菜或主菜：激进创新的早期市场与多数市场进入市场的策略
2. Get the show on the road: Go-to-market strategies for e-innovations of start-ups [J] . Kuester Sabine, Konya-Baumbach Elisa, Schuhmacher Monika C. Journal of Business Research . 2018,第feba期

机译：随时随地进行展示：新兴企业的电子创新的进入市场策略
3. The effect of innovation activities on innovation outputs in the Brazilian industry: Market-orientation vs. technology-acquisition strategies [J] . Alejandro German Frank, Marcelo Nogueira Cortimiglia, Jose Luis Duarte Ribeiro, Research policy . 2016,第3期

机译：创新活动对巴西行业创新产出的影响：市场导向与技术获取策略
4. Mada Innovation Program: A Go-to-Market ecosystem for Arabic Accessibility Solutions [C] . Dena Al Thani, Amani Al Tamimi, Achraf Othman, International conference on ICT and Accessibility . 2019

机译：Mada创新计划：阿拉伯可访问性解决方案的进入市场生态系统
5. Financial Market Innovation and Product Innovation: Evidence from Commodity Futures Markets and Stock Markets [D] . Kong, Lingfei. 2021

机译：金融市场创新与产品创新：来自商品期货市场和股票市场的证据
6. Marketization vs. market chase: Insights from implicit government guarantees [O] . Xiaoqian Zhang, Zhiwei Wang -1

机译：市场化与市场追逐：政府隐性担保的见解
7. When Customer Insights Meet Business Constraints: Building a Go-to-Market Strategy for a Smart Home Offering in a Regulated Space [O] . ELIZABETH A. KELLEY, AMANDA E. DWELLEY 2018

机译：客户洞察符合业务限制：建立一个在监管空间中提供智能家居的上市战略

Appetizer or main course : early market vs. majority market go-to-market strategies for radical innovations

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