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Price complexity and perceptions of price fairness: The moderating effect of need for cognition

机译：价格复杂性和对价格公平的看法：认知需求的调节作用

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Kuester Sabine; Broermann Barbara; Feurer Sven; Schuhmacher Monika C.;
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年度 2012
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1. Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets [J] . Ferguson Jodie L., Brown Brian P., Johnston Wesley J. Journal of Business Research . 2017,第MARa期

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2. How price complexity takes its toll: The neglected role of a simplicity bias and fairness in price evaluations [J] . Christian Homburg, Dirk Totzek, Melanie Kraemer Journal of Business Research . 2014,第6期

机译：价格复杂性如何造成损失：简单性偏见和公平在价格评估中被忽略的作用
3. A special price just for you: effects of personalized dynamic pricing on consumer fairness perceptions [J] . Anna Priester, Thomas Robbert, Stefan Roth Journal of Revenue and Pricing Management . 2020,第2期

机译：适合您的特价：个性化动态定价对消费者公平感知的影响
4. PRICE COMPLEXITY AND PERCEPTIONS OF PRICE FAIRNESS: THE MODERATING EFFECT OF NEED FOR COGNITION [C] . Sabine Kuester, Barbara Broermann, Sven Feurer AMA Winter Educators' Conference . 2012

机译：价格复杂性和价格公平的看法：需要认知的疗效
5. The Impact of Perceived Price Fairness of Dynamic Pricing on Customer Satisfaction and Behavioral Intentions: The Moderating Role of Customer Loyalty [D] . Dai, Bo 2010

机译：动态定价的感知价格公平对顾客满意度和行为意图的影响：顾客忠诚度的调节作用
6. Fair pricing or pricing for profit? [O] . Barbara Sibbald 2017

机译：公平定价还是为利润定价？
7. The Moderating Role of Familiarity in Fairness Perceptions of Revenue Management Pricing [O] . Jochen Wirtz, Sheryl E. Kimes 2007

机译：熟悉在对收入管理定价的公平性看法的调节作用

Price complexity and perceptions of price fairness: The moderating effect of need for cognition

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