首页> 外文OA文献 >Communicating about green product attributes through advertising : case studies of three European companies

【2h】

Communicating about green product attributes through advertising : case studies of three European companies

机译：通过广告交流绿色产品属性：三家欧洲公司的案例研究

页面导航

著录项
相似文献
相关主题

著录项

作者
Luoma Pälvi;
展开▼
作者单位

展开▼
年度 2002
总页数
原文格式 PDF
正文语种 en
中图分类

相似文献

外文文献
中文文献
专利

1. Communicating imperceptible product attributes through traceability: A case study in an organic food supply chain [J] . Lindh Helena, Olsson Annika Renewable Agriculture and Food Systems . 2010,第4期

机译：通过可追溯性传达不易察觉的产品属性：有机食品供应链中的案例研究
2. Communicating imperceptible product attributes through traceability: A case study in an organic food supply chain [J] . Helena Lindh, Annika Olsson Renewable Agriculture and Food Systems . 2010,第4期

机译：通过可追溯性传达难以察觉的产品属性：有机食品供应链中的案例研究
3. The Effect of the Adoption of Environmental Strategies on Green Product Development: A Study of Companies on World Sustainability Indices [J] . Vito Albino, Azzurra Balice, Rosa Maria Dangelico, International Journal of Management . 2012,第2pta1期

机译：采取环境战略对绿色产品开发的影响：公司对世界可持续性指标的研究
4. Effectiveness of Blog Advertising: Impact of Communicator Expertise, Advertising Intent, and Product Involvement [C] . June Y. Zhu, Bernard C.Y. Tan International conference on information systems (ICIS 2007) . 2007

机译：博客广告的有效性：传播者专业知识，广告意图和产品参与度的影响
5. Communicating the "incommunicable green": A comparative study of the structures of desire in environmental advertising in the United States and China. [D] . Li, Xinghua. 2010

机译：沟通“不可沟通的绿色”：美国和中国环境广告中的欲望结构比较研究。
6. How tobacco companies ensure prime placement of their advertising and products in stores: interviews with retailers about tobacco company incentive programmes [O] . E Feighery, K Ribisl, P Clark, 2003

机译：烟草公司如何确保其广告和产品在商店中的首要投放：零售商对烟草公司奖励计划的采访
7. An Analysis of the Green Product Attributes that Entice Green Purchasing- A Study Done in Bangalore City [O] . M.G Saravanaraj, Sruthi Pillai 2017

机译：诱使绿色采购的绿色产品属性分析 - 班加罗尔市完成的一项研究

Communicating about green product attributes through advertising : case studies of three European companies

著录项

相似文献

相关主题

期刊订阅