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Intraorganizational Benefits of Customer Orientation in International Businesses - Empirical Evidence fromFinnish Service Exporters

机译:国际业务中以客户为导向的组织内利益-来自芬兰服务出口商的经验证据

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摘要

This research concentrates to find out whether service employees' customer orientation has positive consequences relating to job attitudes in international context. A literature review is conducted in order to define the essential concepts and to see what kind of results researchers have found between customer orientation and job attitudes. The job attitudes researched in this research arejob satisfaction, role ambiguity, role conflict and commitment. This research differs from the previous customer orientation and job attitudes researchers with its international context. International services are thus discussed. Upon the previous literature and findings, four hypotheses are formed. They are tested with data from Finnish service exporters. Three hypotheses are supported, indicating that customer orientation has positiveeffect on job attitudes also in international context. Upon this research and literature review, future research recommendations are presented as well as managerial implications.
机译:这项研究致力于发现服务员工的客户导向是否对国际环境中的工作态度有积极影响。为了确定基本概念并查看研究人员在以客户为导向和工作态度之间找到了什么样的结果,进行了文献综述。在这项研究中研究的工作态度是工作满意度,角色模棱两可,角色冲突和承诺。这项研究与国际背景不同,它不同于以前的客户导向和工作态度研究人员。因此讨论了国际服务。根据先前的文献和发现,形成了四个假设。他们接受了来自芬兰服务出口商的数据测试。支持三个假设,表明在国际背景下,以客户为导向对工作态度也有积极影响。通过本研究和文献综述,提出了未来的研究建议以及管理意义。

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  • 年度 2006
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