We compute the relevant parameters of the combined Higgs and phi scalar effective potential in the littlest Higgs (LH) model. These parameters are obtained as the sum of two kinds of contributions. The first one is the one-loop radiative corrections coming from fermions and gauge bosons. The second one is obtained at tree level from the higher-order effective operators needed for the ultraviolet completion of the model. Finally, we analyze the restrictions that the requirement of reproducing the standard electroweak symmetry breaking of the SM set on the LH model parameters.
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