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Determinants of perceived usefulness and perceived ease of use in the technology acceptance model: senior consumers' adoption of self-service banking Technologies

机译:技术接受模型中感知有用性和易用性的决定因素:高级消费者采用自助服务银行技术

摘要

[Abstract]: Self-service technologies (SSTs) play a major role in enabling consumers to perform service delivery themselves. The purpose of this study was to test extensions of the Technology Acceptance Model (TAM) aimed at predicting senior consumers’ acceptance and use of self-service banking technologies (SSBTs). A survey methodology was employed to gather data from 208 seniors on variables captured by the extended TAM. Path analysis indicated that selfefficacy, technology discomfort, perceived risk and personal contact were determinants of perceived ease of use and perceived usefulness and also direct and indirect determinants of attitude towards and intention to use SSBTs. These findings have theoretical implications for models of technology acceptance and practical interventions designed at increasing use of SSBTs.
机译:[摘要]:自助服务技术(SST)在使消费者自己执行服务交付中起着重要作用。这项研究的目的是测试技术接受模型(TAM)的扩展,以预测高级消费者对自助服务银行技术(SSBT)的接受和使用。采用了一种调查方法,从208名老年人中收集了有关扩展TAM捕获的变量的数据。路径分析表明,自我效能感,技术不适感,感知风险和个人接触是感知易用性和感知有用性的决定因素,也是对使用SSBT的态度和意愿的直接和间接决定因素。这些发现对增加使用SSBT的技术接受模型和实际干预模型具有理论意义。

著录项

  • 作者单位
  • 年度 2006
  • 总页数
  • 原文格式 PDF
  • 正文语种 {"code":"en","name":"English","id":9}
  • 中图分类
  • 入库时间 2022-08-20 20:30:04

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