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Traditional and alternative internet payment systems: the merchant perspective

机译:传统和替代性互联网支付系统:商人的观点

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摘要

With increasingly powerful information and communications technologies, alternatives to traditional payments processes are emerging which promise not only convenience but improved value at lower cost. New payment methods enable merchants and businesses to realise the potential economic gains from shifting to more efficient electronic payments such as improved cash flow efficiencies, reduced costs and protection from fraud. This paper examines the influences and challenges associated with the evaluation and selection of methods for paying for goods and services by online merchants, specifically within the context of traditional and alternative payment methods and the Internet environment. Using a qualitative approach, representatives from five Australian online businesses were interviewed to (1) provide a snapshot of the payments landscape from a merchant perspective and (2) identify competing and conflicting requirements of merchants and their customers with respect to the use of payment methods. In view of the sensitive nature of the subject matter, particularly with regard to the issues of fraud, security, chargebacks and transaction volumes, a case study approach was considered to be more appropriate and effective. The findings suggest that merchants need to keep abreast of and adapt to changes in the payment field while taking cognisance of the changing patterns in consumer payment behaviour and the need to engender trust and confidence in the payment process.
机译:随着日益强大的信息和通信技术的出现,传统支付流程的替代方案正在出现,它们不仅带来便利,而且以更低的成本提高了价值。新的付款方式使商户和企业可以实现从转移到更高效的电子付款方面的潜在经济收益,例如提高现金流效率,降低成本以及防止欺诈。本文研究了与评估和选择在线商家用于商品和服务的支付方式有关的影响和挑战,特别是在传统和替代支付方式以及互联网环境下。使用定性方法,对来自五家澳大利亚在线企业的代表进行了采访,以(1)从商人的角度提供支付情况的快照,以及(2)确定商人及其客户在使用支付方法方面的竞争和冲突要求。鉴于主题的敏感性质,特别是在欺诈,安全,退款和交易量方面,认为案例研究方法更合适和有效。研究结果表明,商家需要了解并适应支付领域的变化,同时要认识到消费者支付行为的变化模式以及在支付过程中产生信任和信心的必要性。

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