Literature lacks theoretical framework to direct empirical research on establishing critical success factors affecting the competitiveness of meat supply chain management. This paper fills the gap in the literature. The suggested framework stems from Freeman's definition of stakeholder theory. Based on his definition, this research concentrates only on the area of interception between three theories employed: stakeholder theory, trust theory, and diffusion of innovation (DOI) theory. That is, from the viewpoint of trust theory, the research considers only the stakeholders' perceptions of technology diffusion within the meat supply chain, and from the DOI theory viewpoint, the research considers only the stakeholders' perception of trust within the meat supply chain.
展开▼
