Choosing the right way of advertisement to get the customer's attention is one of the harder tasks a company has to face. The companies are aware that the advertisement will receive more attention if it stands out among others. That is why the way of advertising is constantly changing. udThis diploma thesis is about the making of the interactive advertising system. It consists of a camera, display and computer software. The system inserts thoughts in real time to visitors in front of the camera in the form of speech balloons on the display, while the content follows the predetermined scenario. In the first part of the thesis, related existing systems are introduced and some of the basic terms which refer to the topic of the thesis are described. Hereinafter main parts of software and their use are described. The developed system was also tested in real fair environment. It worked well and attracted visitors.
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