Factors influencing the adoption of e-commerce technology by the small and medium enterprises: their e-Commerce experience

摘要

The objective of this paper is to investigate the factors which have influences on the adoption of electronic commerce technology (ECT) by small and medium enterprises (SMEs) operating in Bangkok, Thailand. The ecommerce experiences of the SMEs are used as the predictors of the attitude and level towards the adoption. The finding showed that there were slight influences towards the ECT adoption due to four main factors: business environment, knowledge, organisation, and technology.