Learning from Kaupapa Māori: Issues and techniques for engagement

摘要

This article argues for recognition of the value and relevance of Indigenous knowledges about principles and practices of engagement to theory-building and praxis in public relations. Specifically, in this article, the Kaupapa Māori body of knowledge and practice that has developed around Indigenous/non-Indigenous engagement in Aotearoa is identified as a valid source of insight for the analogous situation of organisation-public engagement where power imbalance is inherent.