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The impact of corporate reputation on brand attitude and purchase intention

机译：企业声誉对品牌态度和购买意愿的影响

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Na Young Jung; Yoo-Kyoung Seock;
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年度 2016
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1. The impact of corporate reputation on brand attitude and purchase intention [J] . Na Young Jung, Yoo-Kyoung Seock Fashion and Textiles . 2016,第1期

机译：企业声誉对品牌态度和购买意愿的影响
2. Impact of consumers' corporate social responsibility-related activities in social media on brand attitude, electronic word-of- mouth intention, and purchase intention: A study of Chinese consumer behavior [J] . Chu Shu-Chuan, Chen Hsuan-Ting Journal of Consumer Behaviour . 2019,第6期

机译：消费者在社交媒体中与企业社会责任相关的活动对品牌态度，电子口碑意图和购买意愿的影响：对中国消费者行为的研究
3. The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention: Implications for brand management [J] . Lucia Gatti, Albert Caruana, Ivan Snehota Journal of Brand Management . 2012,第1期

机译：企业社会责任，感知质量和企业声誉对购买意愿的作用：对品牌管理的影响
4. The Impact of Celebgram Endorsement on Purchase Intention: The Mediating Effects of Customer Attitude and Brand Awareness [C] . Yemima Amitay, Hery Winoto Tj, Saparso, International Conference on Entrepreneurship and Business Management . 2020

机译：Celebram认可对购买意向的影响：顾客态度和品牌意识的调解效果
5. A comparison of the source, media format, and sentiment in generating source credibility, information credibility, corporate brand reputation, purchase intention, and social media engagement in a corporate social responsibility campaign presented via social media [D] . Byrum, Kristie Leah. 2014

机译：在通过社交媒体展示的企业社会责任运动中，在生成来源信誉，信息信誉，企业品牌声誉，购买意愿和社交媒体参与方面，对来源，媒体格式和情感进行比较
6. Dataset on the relationship between consumer satisfaction brand attitude brand preference and purchase intentions of dairy product: The case of the Laayoune-Sakia El Hamra region in Morocco [O] . Omar Boubker, Khadija Douayri 2020

机译：DataSet关于消费者满意度品牌态度品牌偏好和购买意图的关系：Laayoune-Sakia El Hamra Region在摩洛哥的案例
7. The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity. [O] . Abdulmajid Methaq Ahmed 2009

机译：来源可信度对也门男性消费者对印刷广告的态度，品牌态度和头套产品购买意愿的影响：品牌熟悉度的调节作用。

The impact of corporate reputation on brand attitude and purchase intention

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