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A SERVQUAL based approach to assessing customer satisfaction for Hostelling International USA

机译:基于SERVQUAL的美国国际青年旅舍客户满意度评估方法

摘要

The perception of hostels in the hospitality industry is undergoing a metamorphosis with investors and venture capitalists scouting for more locations for hostel developments in U.S. Compared with hotels, there is a research deficiency regarding service quality in hostels.udThe purpose of this study is to examine some of the variables contributing to overall satisfaction of 36 Hostelling International USA (HI-USA) properties, then use the SERVQUAL dimensional model as a lens to examine and assess service quality for Hostelling International USA. The methodology of this research is based on secondary data provided by HI-USA. The data was collected by HI- USA through their proprietary booking system and after-stay surveys. A multiple regression analysis was performed to assess on survey attributes. The study discovered the attribute ???comfort??? as most significant among the six attributes survey by HI-USA and suggests that reliability, as a dimension of service quality, should be the focus in order to achieve customer satisfaction in hostels. The operational and managerial implications of this study should assist operators and owners in improving service quality to increase customer satisfaction in the hostel sector. The study sheds light on the expanding hostel sector and contributes to an increase in research regarding hostels in this hospitality segment of hotels.
机译:旅馆业对旅馆的看法正在发生变化,投资者和风险资本家正在寻找更多旅馆在美国的旅馆开发地点。与旅馆相比,旅馆的服务质量存在研究缺陷。 ud本研究的目的是检验一些变量有助于改善美国国际青年旅舍(HI-USA)的36家酒店的整体满意度,然后使用SERVQUAL维度模型作为检验和评估美国国际青年旅舍服务质量的一个镜头。这项研究的方法是基于HI-USA提供的辅助数据。数据是由HI-USA通过其专有的预订系统和入住后调查收集的。进行了多元回归分析以评估调查属性。研究发现了“舒适”属性。它是HI-USA进行的六个属性调查中最重要的一项,并建议可靠性(作为服务质量的一个维度)应该成为获得旅馆顾客满意的重点。这项研究的运营和管理意义应有助于运营商和所有者改善服务质量,以提高旅馆部门的客户满意度。该研究为不断扩大的旅馆业提供了启示,并为有关酒店业这种旅馆业的旅馆研究的增加做出了贡献。

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  • 作者

    Gong Tian;

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  • 年度 2015
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  • 原文格式 PDF
  • 正文语种 en_US
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