A VISUAL ANALYSIS OF GENDER REPRESENTATION IN BUKU SEKOLAH ELEKTRONIK/BSE (ELECTRONIC SCHOOL BOOK) OF ENGLISH FOR JUNIOR HIGH SCHOOL STUDENTS

摘要

This research was aimed at investigating gender representation illustrated in one of Buku Sekolah Elektronik/BSE (electronic school book). English in Focus for Grade VII as one of BSE was chosen as the subject of the research. Moreover, the analysis of the data used a qualitative descriptive method by applying theory of visual analysis proposed by Kress and van Leeuwen (2006) to make meaning of the illustrations. The analysis covered the perspective of narrative representation, interaction and representation, and the meaning of composition. The result revealed that the illustrations displayed a series of actions among the represented participants. It discovered that the illustrations portrayed a social familiar relationship and were functioned to offer information to the book’s viewers. Particularly, the position of the represented participants was displayed to fulfill the balanced position since both females and males were not conveyed in different composition. From the perspective of gender stereotype, the illustrations showed stereotyped occupations in which some illustrations only captured particular gender for certain roles and physical appearances, such as a female working in the kitchen and a short haircut for males.ududKeywords: Gender representation, visual analysis, BSE.ud