The interrelation between the value characteristics of the enterprise (market value and market cost) isudinvestigated. The economic model of formation of market value of the enterprise taking into account fiveudbasic components (the potential of the enterprise, financial capital, external factors, information about theudenterprise and time) is proposed. The proposed components identify the base drivers of cost formation.udThese drivers are the cash flow of receipts and expenditures, the cost of capital, as well as the influence ofudfactors of risk and uncertainty. In the context of these components, a universal complex of factors ofudformation and destruction of the market value of the enterprise is formed and their hierarchical classificationudis constructed. In this classification, the levels of significance of individual components and factors for theudformation of the individual and aggregate values of the enterprise are established. The substantiation of theudscientific provisions set forth in this article is based on the use of general scientific methods of analysis andudsynthesis, research of systems, econometric meta-modelling, and also methods of analysis of hierarchies. Toudchoose the approach to the estimation of the value of the enterprise, as well as to construct a hierarchicaludsystem of factors of formation of the value of the enterprise, we used the Tomas Saati’s metod.
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