Healthy Growth of Values-Based Organic Food Chains - Managing Major Challenges of Expansion: Business Strategies and Instruments Ensuring the Maintenance of Core Organic Values and Consumers’ Trust

摘要

Our working group aims to discuss successful approaches of managing increasing quantities of organic food produce - successful in terms of maintaining product quality, trust, integrity and higher value while at the same time increasing turnover. The workshop will focus on two particular aspects. Firstly, the business strategies of growing organic businesses and initiatives, and secondly, the specific instruments used in organisation and management that help to meet the diverging objectives related to growth in turnover on the one hand, and organic values, quality, integrity and trust on the other. In the workshop we will look at these challenges and management options from the perspective of practitioners in the agri-food industry.