Proposal of Marketing Strategy of Schwarzwolf Outdoor Brand

机译：施华蔻户外品牌的营销策略建议

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V diplomové práci je popsán návrh marketingové strategie společnosti iMi Partner, a.s. pro vstup vlastní produktové značky Schwarzwolf outdoor na nové trhy. Návrhová část obsahuje souhrn opatření pro docílení expanze produktu na nové trhy a posílení značky. Návrhu předchází strategická analýza vnějšího a vnitřního prostředí společnosti. Část této práce je věnována problematice marketingu jako jejímu teoretickému východisku.

机译：文凭论文描述了iMi合作伙伴公司营销策略的建议。自己的产品品牌Schwarzwolf Outdoor进入新市场。设计部分包含实现产品扩展到新市场和加强品牌的措施摘要。在提议之前，需要对公司的外部和内部环境进行战略分析。这项工作的一部分致力于以市场营销为理论基础。

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Jaroš Martin;
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年度 2011
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原文格式 PDF
正文语种 {"code":"cs","name":"Czech","id":5}
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Proposal of Marketing Strategy of Schwarzwolf Outdoor Brand

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