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>Environmental governance of enterprises and their economic upshot through corporate reputation and customer satisfaction
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Environmental governance of enterprises and their economic upshot through corporate reputation and customer satisfaction
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机译:企业的环境治理及其通过企业声誉和客户满意度带来的经济增长
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摘要
Drawing on resource-advantage and signalling theories, we investigate two mechanisms, namely corporate reputation and customer satisfaction, by which the environmental governance of enterprises can benefit their economic performance. Based on secondary data from the 500 largest US enterprises compiled from multiple sources, our findings contribute to the literature by establishing the link between corporate reputation and green reputation. We also establish the economic performance paths of environmental governance via corporate reputation and customer satisfaction. This study expounds on why 'green' matters and identifies the performance roles of two corporate strategic resources extractable from the environmental governance of enterprises.
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