Trying to lure customers? Choose the right promotional tools first!

摘要

Advertising and sales promotions account for over 25% of UK marketing budgets, however, research shows that more than 50% of promotions are not profitable. It is common knowledge that promotional tools can used to encourage unplanned purchase, but do you really know when to use which promotional tools?ud udA study conducted by Dr. Jenny Ma and her team at the University of Worcester investigated British and Chinese consumer responses to promotional tools in casino gambling. Casino is a fast-growing and competitive sub-sector of the gambling industry. However, as only 3% of casino customers are classified as frequent visitors, how to attract customers effectively has become a significant topic for this industry.