For many people, the term 'corporate leadership' may conjure up images of Chief Executive Officers (CEOs) and senior management teams, boards of directors and corporate governance arrangements. It might also suggest the existence of a corporate organization. Yet a new enterprise may begin as an idea that eventually finds expression in the form of a startup venture involving one or more founding entrepreneurs, operating on their own at home with the goodwill and support of family and friends and who are looking for customers and sources of income. In time, more leaders may move between established and startup businesses where the priority is to articulate a vision or cause and operate more sustainably in order to reach and engage others, especially younger people. Those who fail to adapt and embrace the requirements for effective 'new leadership' will fall by the wayside.
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