Globalizing Social Media: A Study of LinkedIn in China

摘要

Navigating the Chinese market is a near impossible task for most American social media companies. Be it Facebook, Instagram, or even a basic search engine like Google; a technology firm from the West attempting to crack the Chinese market is ordinarily met with a wall of government restrictions. So how can social networking sites globalize in the face of increasing regulation and censorship? More narrowly, how can professional networking websites find success in China and be beneficial to users?