Blue Ocean strategic planning of acupuncture clinics’ business in Copenhagen-adapt “Jiankang Clinic” as a case study.

摘要

The purpose of this paper is trying to adapt the Blue Ocean Strategy to help ”Jiankang Clinic ”to create competitive advantages to reach Blue Ocean position in Copenhagen acupuncture business. It is mainly using the Blue Ocean strategic tools and frameworks to analysis the company, industry and the market. Based on the in-depth interviews and questionnaires with the customers and owners of the clinics, concluding the product innovation and promotion improvement are important for the clinic strategic planning.