TOMORROW, THE ATLANTA OLYMPIC will be over. Many new worldclassudstandards have been set in the past 2udweeks or so. In this sense Malaysia too has set a new Olympic records. Malaysians should take pride in anyudmedals won by our athletes. If we managed only a bronze in the last Olympics, In Atlanta, at least we didudbetter. However, while we celebrate this achievement, we cannot overlook certain things that have notudchanged.udMuch like the previous Olympics, we have been subjected to such intense "indirect" tobacco advertisements.udThe difference, this time perhaps lies in the theme "Breakaway." Youngster have taken to the tune of theudtheme quite naturally. One wonders whether they will take that extra step to smoke the brand of cigaretteudimplied in the advertisements.udThe association between the ad and the games is of course, a positive one. It climaxed with an archer lightingudthe symbolic Olympic touch supported by the advertiser's logo. Talk about positive reinforcement. Moreover,udthere was not a single reminder during the period stating that smoking is hazardous to health or at leastudincomparable with sports.
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