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The practices of customer satisfaction survey among Malaysian libraries

机译:马来西亚图书馆进行客户满意度调查的做法

摘要

This paper aims to identify the current practices of customer satisfaction survey (CSS) among Malaysian libraries. A self-developed questionnaire was used to gauge the respondents’ opinions on the implementation of CSS in their library. The questionnaire was distributed to 150 Malaysian libraries comprising samples of academic, public and special libraries. Descriptive and crosstabs statistics were used in the data analysis. The results of the study revealed that most libraries 1) start to implement CSS from year 2000 to 2010; 2) have applied CSS as a part of ISO requirement; 3) generally CSS is managed by Customer Services Division, 4) use Self Develop Instruments and study will be done on a yearly basis. The results also revealed that there are apparent lacks of CSS training and results distribution among the library staff. There are few suggestions on improving CSS such as forming focus group discussion, online survey, involve more respondents and create CSS standard among Malaysian library.
机译:本文旨在确定马来西亚图书馆客户满意度调查(CSS)的当前做法。自行开发的调查表用于评估受访者对其图书馆实施CSS的意见。问卷已分发给150个马来西亚图书馆,其中包括学术图书馆,公共图书馆和特殊图书馆的样本。描述性和交叉表统计信息用于数据分析。研究结果表明,大多数图书馆1)从2000年到2010年开始实施CSS; 2)已将CSS用作ISO要求的一部分; 3)CSS通常由客户服务部管理,4)使用Self Develop Instruments并每年进行研究。结果还表明,图书馆工作人员显然缺乏CSS培训和结果分配。关于改善CSS的建议很少,例如形成焦点小组讨论,在线调查,让更多的受访者参与以及在马来西亚图书馆中创建CSS标准。

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