Shopping Through Social Media: A Study On Consumer Behavior InudFacebook’s Online Shop Page

摘要

Nowadays, social media like Facebook and Twitter, showed increasing number rapidlyudfrom time to time. In Indonesia, Facebook has become the largest social media, being the secondudplace in user number, comparing to other countries.udAs a result, one of the aspects that affected by this social media phenomena is business.udThe development of social media provides a developing prospect for E-marketers and digitaludenterpreneurs. If E-marketers know the insights on their buyers’ characteristic, they could getudinsights on how customers interpret and receive stimuli (messages/informations), which couldudaffect customers’ decisions.