The study investigated how founders\u27 personality traits impact Chinese apparel new venture performance. An online survey was conducted using founders\u27 personality traits, the quality of firm network relationships, perceived competitive advantages, and perceived Chinese apparel new venture performance scales. Grounded in Barney\u27s (1991) resource-based theory, the study findings were expected to provide further evidence of the importance of the relationship between founders\u27 personality traits and the quality of a firm\u27s network relationships and, in turn, the impact on Chinese apparel new venture success. The findings may help people who are interested in starting new ventures in the Chinese apparel industry manage external network relationships. Furthermore, the research findings would improve academic understanding of the Chinese apparel industry. Supply chain partners could also utilize these findings to make appropriate strategies for improving relationships with Chinese apparel new ventures to cope with the critical business challenges of globalization and collaboration.
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