The purpose of this study was to develop and validate spontaneous eye movement measurement as an alternative method to investigate linguistic priming effects. Eye tracking methods offer great promise for applications with individuals who have neurogenic cognitive, linguistic, and motor impairments, whose results obtained through traditional priming studies have questionable validity due to several potentially confounding factors. Our aim was to investigate which eye movement dependent measures capture semantic priming effects for single words in a cross-format priming context. Results reveal that fixation duration measures and fixation latency are valid indicators of semantic priming effects. Clinical research implications are discussed.
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