“Proses Komunikasi Departemen Community RelationsudPT. Holcim Indonesia Tbk. Cilacap Dalam Membina HubunganudDengan Masyarakat”udud(Studi Kasus : Proses Komunikasi Departemen Community Relations PT.udHolcim Indonesia Tbk. Cilacap Melalui Community DevelopmentudPenyulingan Kayu Putih Dalam Membina Hubungan Dengan MasyarakatudKelurahan Kutawaru Cilacap Jawa Tengah)ud

摘要

One attempt to established good relationships between corporate with theudcommunities and the environment is through programs known as Corporate SocialudResponsibility (CSR).udThe emergence of the concept of sustainable development formulated by theudWorld Commission on Environment and Development, as " development meetsudthe needs of the present without compromising the ability of futures generationsudneed to meet their own" had changed the paradigm of the corporate inudimplementing Corporate Social Responsibility (CSR) of charity towardsudcommunity development. Nowadays more and more community developmentudapproach was applied, because it was more closer to the concept of empowermentudand sustainable development with enhance the capacity of local communities.udOne form of implementation of CSR by PT Holcim Indonesia Tbk Cilacapudis a community development eucalyptus distillery program that performed in theudKutawaru Sub-District Cilacap, Jawa Tengah.udThis research will look at CSR programs implemented PT. HolcimudIndonesia Tbk. Cilacap viewed from the communication process by CommunityudRelations Department through the managerial stages. Through this research theudresearchers wanted to know how public acceptance of community developmentudeucalyptus distillery programs, how to planning program, media used inudconveying messages, organizing the program and to determine the effects of theudprogram that occurred in the community Kutawaru Sub-District and stakeholdersudof PT. Holcim Indonesia Tbk. Cilacap.udThis research used a qualitative approach with case study method. Samplingudwas done with a purposive sampling technique. A qualitative approach wasudconducted by researcher to collect data that form the words in sentences that haveudmore meaning than just the number or amount. Data analysis technique using anudinteractive analysis method had done through data reduction, data presentationudand conclusion.udFrom data collection and analysis, it is known that in general, theudimplementation of community development eucalyptus distillery programs wasudreceived and greeted positively by the community Kutawaru Sub-District. Publicudacceptance in this program because community development eucalyptus distilleryudis a program proposed by the community in Kutawaru Sub-District. Planning doneudby communicators in this case PT Holcim Indonesia Tbk. Cilacap initiatedudthrough the results of research conducted by the community Kutawaru Sub-ud