THE RELATIONSHIP BETWEEN PUBLIC RELATIONSudOF SOLO GRAND MALL AND MASS MEDIA

摘要

This final project report is written based on the job training done at Solo GrandudMall within a month. The writer did some jobs with the supervisor of Public Relationsudof Solo Grand Mall by helping the supervisor to finish her job like written press release,udattending events, etc. to gain the information reported in this report. The objectives ofudthis report are: 1) to describe the job description of public relation, 2) to describe theudrelationship between Public Relations and mass media.udThe following job description of Public Relations of Solo Grand Mall are formingudand keeping reputation for company, managing company functions, coveringudinformation to the public, arranging and distributing press release. The relationshipudbetween Public Relations of Solo Grand Mall and mass media such as newspaper, radio,udtelevision is realized in special program held in several mass media or press release.udSolo Grand Mall has a program called “Gerai Metta bersama Solo Grand Mall” in radioudMetta FM Solo as one of the radio partners of Solo Grand Mall. Another program isud“PROSPEK” conducted in TATV as one of the television partners of Solo Grand Mall.udThe programs with the media work well. It can be seen by the raising trust of public toudSolo Grand Mall and the rising number of visitor in Solo Grand Mall.udIn conclusion, as a big shopping center, Solo Grand Mall should maintain theudrelationship well, because mass media has many important roles in business worldudespecially to raise public awareness in modern lifestyle necessity.