STRATEGI BANK RAKYAT INDONESIA MEMASARKAN KREDIT MIKRO KEPADA UMKM (STUDI KASUS PT. BANK RAKYAT INDONESIA KANTOR CABANG SLAMET RIYADI)

摘要

The goal of this observation is to describing the procedure of impelementation of credit micro distribution at Bank BRI Branch Office Slamet Riyadi, how the strategy of Bank BRI Branch Office Slamet Riyadi in marketing of micro credit and the obstruction in implementation of micro credit’s marketing. The observation form empirical observation descriptive characterical.The sort data which used primary data and secondary data. The technique of data’s accumulation using interview and research book. The result of observation showing that the implementation of giving people business credit progam pass through over several stage that is request stage, investigation stage or credit analysis, decision stage, and credit liquefaction stage. The strategy BRI Branch Office Slamet Riyadi in micro credit marketing pass through some ways like adding the BRI Teras Mobile amount to reach out the difficult place that cant reach with convencional work unit of BRI although using advertorial promotion via local media. The obstruction that appear when micro credit’s marketing more in micro consumer that dominate of low education class society so very difficult for them to understanding the sozialitation of account officer about procedure or certainty of micro credit.ududKeyword: micro credit