The Key of Success of Public Relation OfficerudIn Kusuma Sahid Prince Hotel

摘要

This final project explains about the strategies of Public Relation Officerudin building the good image. The activities of Public Relation in building andudmaintaining good relationship between internal and external public is important toudbuild the positive image. This report is to identify the job and the strategies ofudPublic Relation Officer.udThere were two types of data collecting methods used in this final project.udThey were observation and library study. The collected data gave detailudinformation related to job description and strategies of Public Relation Officer inudKusuma Sahid Prince Hotel Solo.udBased on the observation done during the job training in Kusuma SahidudPrince Hotel Solo, a Public Relation Officer must make good relationshipudbetween internal and external public to make positive image with it strategies.udThe discussion analyses the issues related to those strategies.udThe Job description and the strategies of the cases are identified. The jobuddescription of Public Relation officer in Kusuma Sahid Prince Hotel is suitableudwith the theory of Cutlip and Broom, 1999:9, which are publicity, advertising,udpress a gentry, public affairs, issues management, lobbying, investor relations,uddevelopment. And the responsibility of Public Relation Officer in Kusuma SahidudPrince Hotel are successfully done, such as dealing with guest and generaludpublic’s complaints and inquires positively and promptly under the guidance ofudSales and Marketing Manager. One of indicators of Success is Kusuma SahidudPrince Hotel customer satisfaction increases almost at maximum level. The writerudgives some suggestions to the Public Relation Officer to finish the “warta wigati”udon time and maintenance the Kusuma Sahid Prince Hotel website.