AKTIVITAS KOMUNIKASI PEMASARAN PT. BANK BUKOPIN, TBK.ududCABANG SOLO DALAM RANGKA MENINGKATKAN JASAududPENJUALAN BANKud

摘要

udBanks of Solo are ini a fierce competition condition. The Banks areudcompeting to maintain their existence in banking sector. One of efforts that theudbanks do is to raise fund as many as possible from customer. PT. Bank Bukopin,udTbk. Cabang Solo of Solo Branch does so. In attemps of raising fund fromudcustomer, PT. Bank Bukopin, Tbk. of Solo Branch is competing with other banksudby perfoming various marketing communication activities such as advertisement,uddirect selling, personal selling, sales promotion, and publicity.udPT. Bank Bukopin, Tbk. of Solo Branch combining the instrument in oneudstrategy called Integrated Marketing Communications. According to AmericanudAssociation of Advertising Agencies this research uses Integrated MarketingudCommunications concept, IMC defines as marketing communication preparationudconcepts to aware positive value comprehention to evaluated strategic in alludcommunication discipline such as advertising, personal selling, direct marketing,udsales promotion, public relation, and to resume all the discipline makes maximumudclearness, consistency, and communication effect by the hold integrating fromuddifference messages.udThe research is a descriptive in nature, namely, it describes a condition asudit is. So, it only reveals facts with results are emphasized to give objective pictureudabout things related to marketing communication activity of a company. Result ofudthe research indicated that the marketing communication activity was performedudby using an integrated marketing communication.udMarketing communication activity performed by marketers of PT. BankudBukopin, Tbk. of Solo Branch is activities that are conducted continuously andudintegrated to each other so so that they are able to improve selling service of theudBank.ud