STRATEGI PEMASARAN PADA AJB BUMIPUTERA 1912 KANTOR CABANGudASURANSI JIWA KUMPULAN YOGYAKARTA

摘要

Destination observation that the author is made to find out how the marketing strategiesudon AJB Bumiputera 1912 Branch Office. Life Insurance group in Yogyakarta use to marketudeffectively and efficiently.udThis observation takes place at AJB Bumiputera Branch Life Insurance CollectionudYogyakarta. Data obtained from direct observation and from books or other information such asudinterviews and documentation. Methods of data collection done at the office AJB Bumiputeraud1912 Life Insurance Branch Office Bundle Yogyakarta. This observation using descriptiveudmethods.udResults obtained from the observation that the author did a marketing strategy that isudapplied to the AJB Bumiputera 1912 Branch Life Insurance Collection Yogyakarta, namely:udright triangle strategy, pricing, distribution systems and marketing communications. The strategyudconsists of a right triangle right market, right human resources and appropriate products. Inuddetermining the price term used in the collection of insurance premium which is a means ofudpayment by the Policy, to make a valid insurance policy in order to maintain and continue toudapply, the factors used in calculating life insurance premium collection include: Money guarantyud(UP) , at the age of the participants began to insurance, the time period / period of insurance,udpremium payment and the premium rate table. Distribution system on AJB Bumiputera 1912udLife Insurance Branch Office of Yogyakarta using marketing mechanisms that started from anudagency to seek and obtain prospects, an interview or interviews, proposals, presentations, dataudcollection and closing of the insurance. Marketing communications that is used is the type ofuddirect marketing through the agency system and policyholders. Marketing strategies on AJBudBumiputera 1912 Life Insurance Branch Office Bundle Yogyakarta also experienced someudconstraints in its implementation, the human resources market with a less precise, less prudukudcompete and relatife premium rates higher.