PEMBERITAAN TENTANG JOKOWI SEBELUM RESMI TERPILIHudMENJADI GUBERNUR DKI PADA PORTAL BERITA NASIONALud(Studi Analisis Isi Tentang Penyajian Pemberitaan Jokowi Pada PortaludBerita Kompas.com Periode 15 Juli - 15 Oktober 2012)

摘要

The role of mass media in disseminating information is huge . In Indonesiaudor internet -based news media often known by very many news portal , one ofudwhich is Kompas.com .. In the last few months , Kompas.com focus preachudelection Jakarta . At election time , there are a figure of a leader from the town ofudSurakarta participating candidates running for governor . He is Jokowi , a leaderudwho is known to have different properties , namely anti- corruption , friendly , andudside to people . Also Jokowi often attached with media darling .udTherefore, through this study, researchers intend to find out how theudnational media , which all resemble Kompas.com news about Jokowi during theudelection campaign until the end of DKI Jakarta . Remember at the time not manyudpeople know the figure Jokowi Jakarta . This research uses descriptiveudquantitative method . The sample in this study using systematic random samplingudtechnique ie systematic sampling for 4 months starting on 15 July to 15 Octoberud2012 with a content analysis method . The analysis used is cross-tabulation to seeudthe relationship between the variables .udIn this study it is concluded that, overall , the results of the analysis showudthat : Kompas.com packed news about Jokowi 54.78 % favorable toward neutral,ud34.27 % , 10.96 % unfavorable . Headlines that used Kompas.com recordedudexplicitly include the name Jokowi 91.01 % , and 8.99 % implicitly . Kompas.comudnews sources used are divided into five categories , olitisi 37.64 % , 19.94 %udjournalists in the field , information centers 37.08 % , 3.09% press conference , audpressure group 2.25 % . Based on the type of news that used Kompas.com ,udrecorded 74.44 % hard news , soft news , and 25.56 % .udFrom the above findings it can be concluded that more resemble Kompas.comudnews about Jokowi with positive news . Jokowi name has become a brand usedudKompas.com on the news . it can be seen that Kompas.com often include theudname in the headline Jokowi explicitly .udKeywords: Portal news, Kompas.com, Jokowi, content analysis