Personal brandingdalam iklan cetak udCalon presiden-calon wakil presidenud(analisis semiotika terhadap personal branding udCalon presiden-calon wakil presiden periode pemilihan umum 2009 udDalam iklan cetak surat kabar harian kompas edisi 10 mei-4 juli 2009)

摘要

Advertisement world more and more llama progressively rapidly grow. Entire/All udsure life lini relate to advertisement. Advertisement have expanded [at] all area udlini. In its growth [of] advertisement have entered [at] political area. [At] a period udof/to general election of year 1999 political advertisement start to expand at full udspeed. During the period media choice for beriklan plenty (of) for example udelectronic media ( radio and television), media print ( letter of kabar,baliho, udleaflet, poster and is other) and also media of internet which is on at that time also ud[is] expanding at full speedudAdvertisement print Candidate of Presiden-Calon Vice President used as [by] udcampaign media. In advertisement print this [all] candidate more is signalizing ud[of] personal of their branding. This matter [is] [done/conducted] society to see udcandidate as proper and good personal to be selected. But in the end elector udsociety determining which candidate [is] which proper to be selected to to lead udIndonesia five year to the fore.udThis research aim to to know symbols personal of branding which there are in udmedia advertisement print Candidate of Presiden-Calon Vice President [at] period udof general election 2009 specially [at] Daily Newspaper Compass and differences udexist in third Candidate campaign advertisement of Presiden-Calon Vice udPresident.udMethod in this research [is] kualitiatif with analysis of semiotik. Method udqualitative [is] method majoring materials which difficult can be measured with udnumbers or with criteria of lalin having the character of eksak. Approach of udsemiotik used as [by] medium in analysing and interpretation mean in a udadvertisement. This approach [is] selected [by] because semiotik give wide [of] udroom to [do/conduct] interpretation to advertisement so that in the end can be got ud[by] meanings hidden in advertisement.udFrom this research, writer obtain;get conclusion that symbols personal of branding udin advertisement print the the Capres-Cawapres presented to [pass/through] udelements in advertisement that is object, and context of text. Third [of] candidate udhave differences in their x'self image. Couple of Mega-Prabowo more x'self udmembranding as couple which [is] people pros by signalizing text in the form of udworkplans to be executed without personality image ( themselves subjektif). udWhile couple of SBY-BOEDIONO more personality image ( their subjektif) udwithout telling workplans they to execute. While couple of JK-WIRANTO present udboth that is besides personality image ( their subjektif) also present workplans udthey to execute.