The mobile commerce sector is set to witness phenomenal growth. In particularcontext sensitive advertising will represent a high yield revenue stream. This paperintroduces the Ad-me (Advertising for the mobile e-commerce user) system whichproactively delivers advertisements to users. Within the context of a mobile touristguide advertisements are presented relative to user location and perceived needs. It uses Global Positioning System (GPS) and embraces agent-oriented design principles.
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