Female Fan Avidity in the National Football League

摘要

Women have become increasingly interested in sports. Significantly so with the National Football League, 44% of NFL fans are female fans (Waller, 2013). This new found fandom has abruptly changed the demographic and target market of the sports fan base. Therefore, there has not been a significant amount of research done on the level of fan avidity of females. My goal was to observe the female NFL fan base and help to determine what level of avidity females were considered.