Maslow’s hierarchy of needs might be as relevant today as his theory of humanmotivation was in 1943 when he first published it, but even 1970’s advertiser’sadoption and revision of it to include the higher ranking “aesthetic and cognitive”needs don’t fully account for today’s apparently insatiable desire for entertainmenton demand (Maslow, Chapman). We want to be stimulated – constantly. Weprocrastinate, ameliorate, and celebrate by plugging into spectacles large and smallon screens of equally variant size and scope. We get a buzz from the buzz we foster.We are swirling in a spectacle of our own device. We are the tail that wags the dog.
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