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Rebuilding from the Ground Up: User-Centered Methodology for Web Design Moves Non-Profit Organization into the 21st Century

机译:从头开始重建:以用户为中心的Web设计方法将非营利组织移入21世纪

摘要

Microfinance projects are a proven approach for economic development, but an indicator of future success is that these projects involve a number of community partners, both in the U.S. and on the ground in the locale where the project will take place. As part of a series of microfinance projects in Sierra Leone, a pleasing partnership has developed between the Rotary Club of Indianapolis and Right Sharing of World Resources, which has personnel on the ground in Sierra Leone, one of three countries that it currently focuses on.1-3 Although established in 1967, Right Sharing remains a small organization as compared with other NGOs and has not had the time or expertise to update its website or to take advantage of the power of social media for outreach and public relations. The presenters agreed to develop recommendations for a total redesign of Right Sharing’s website and a social media marketing strategy. After a thorough analysis of Right Sharing’s website, we inspected some 70 NGO websites to identify current trends in layout, design and navigation flow, including the websites of large, well-established international organizations such as Care and smaller organizations with more targeted missions.4-7 Various screenshots of websites we considered to be impactful, that incorporated best practices and usability principles and that seemed to contain a “call to action” to potential donors, volunteers and supporters were grouped into a variety of collages for easy comparison. A preliminary new information architecture was developed to assist users in transitioning from one section of the website to another with more logical categories and a better organization of information under each category. One challenge is to integrate Right Sharing’s substantial material about past projects, including images and audio, while still presenting the freshest and most compelling content about current and future initiatives.1.Rotary Club of Indianapolis, http://indyrotary.com/071013wp/, (last visited 3/14/2015). 2.Right Sharing of World Resources, http://www.rswr.org/, (last visited 3/14/2015). 3.Care, http://www.care.org/, (last visited 3/14/2015).4.Alliance for African Assistance, http://www.alliance-for-africa.org/, (last visited 3/14/2015).5.Manna Foodbank, http://www.mannafoodbank.org/, (last visited 3/14/2015).6.Ambassadors for Life, http://www.ambassadorsforlife.org/, (last visited 3/14/2015). 7.Not for Sale, https://www.notforsalecampaign.org/, (last visited 3/14/2015).
机译:小额信贷项目是一种行之有效的经济发展方法,但未来成功的指标是,这些项目涉及美国和项目所在地的许多社区伙伴。作为塞拉利昂一系列小额信贷项目的一部分,印第安纳波利斯扶轮社和世界资源权共享组织之间建立了令人愉快的伙伴关系,该组织在塞拉利昂设有工作人员,塞拉利昂目前是其关注的三个国家之一。 1-3尽管成立于1967年,但与其他非政府组织相比,“权利共享”仍然是一个小组织,并且没有时间或专业知识来更新其网站或利用社交媒体的力量进行宣传和公共关系。主持人同意为完全重新设计Right Sharing网站和社交媒体营销策略提出建议。在对Right Sharing的网站进行彻底分析之后,我们检查了约70个NGO网站,以确定布局,设计和导航流程的当前趋势,包括大型,完善的国际组织(如Care)和目标明确的小型组织的网站。4 -7我们认为具有影响力的网站的各种屏幕截图,其中包含最佳实践和可用性原则,并且似乎包含了对潜在的捐助者,志愿者和支持者的“号召性用语”,它们被分为多种拼贴画以便于比较。开发了一种初步的新信息体系结构,以帮助用户从网站的一个部分过渡到具有更多逻辑类别并在每个类别下更好地组织信息的另一部分。一项挑战是整合Right Sharing有关过去项目的大量材料,包括图像和音频,同时仍要提供有关当前和未来计划的最新,最引人注目的内容。印第安纳波利斯扶轮社,http://indyrotary.com/071013wp/,(最新访问时间:2015年3月14日)。 2.世界资源的权利共享,http://www.rswr.org/(上次访问时间:2015年3月14日)。 3. Care,http://www.care.org/,(上次访问时间:2015年3月14日).4。非洲援助联盟,http://www.alliance-for-africa.org/(最新访问时间:2015年3月14日)。5。 Manna Foodbank,http://www.mannafoodbank.org/(上次访问时间:2015年3月14日)。6。生命大使,http://www.ambassadorsforlife.org/(最新访问时间:2015年3月14日)。 7.不用于出售,https://www.notforsalecampaign.org/(上次访问日期:2015年3月14日)。

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  • 年度 2016
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  • 入库时间 2022-08-20 20:22:49

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