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Organizational Behavior in Innovation, Marketing, and Purchasing in Business Service Contexts : An Agenda for Academic Inquiry

机译:商业服务环境下的创新,营销和采购中的组织行为:学术研究议程

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摘要

Many businesses today recognize the increased significance of service and the transition toward service orientation. Nonetheless, organizational practitioners frequently encounter problems managing this shift and seizing service-related business opportunities. This practical relevance, together with many still-unanswered service research questions, has inspired the preparation of this special section that advances the extant literatures on business services. We finish by providing a research agenda. First, more research is needed on the buyer perspective. Second, researchers need to keep in mind financial issues related to business services. Third, more researchers could tap into management, leadership, and decision-making in business service companies. Finally, sustainability, social responsibility, and environmental considerations are important topics for further exploration.
机译:如今,许多企业认识到服务的重要性日益提高以及向服务导向的转变。但是,组织从业人员经常会在管理此转变和抓住与服务相关的商机时遇到问题。这种实际的关联性以及许多尚待解决的服务研究问题,激发了这一特殊部分的编写工作,该部分推进了有关商业服务的现有文献。我们通过提供研究议程来结束。首先,需要从买方角度进行更多研究。其次,研究人员需要牢记与业务服务相关的财务问题。第三,更多的研究人员可以利用商业服务公司的管理,领导力和决策能力。最后,可持续性,社会责任和环境因素是进一步探索的重要主题。

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