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Paradigm business model of multilevel marketing in modern business realities

机译：现代商业现实中的多层营销范式商业模型

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Стус Володимир; Стойко Ігор; Stus Volodymyr; Stoyko Igor;
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年度 2016
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原文格式 PDF
正文语种 uk
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1. Commentary on “The Essence of Business Marketing Theory, Research and Tactics: Contributions by the Journal of Business-to-Business Marketing,” by Lichtenthal, Mummalaneni, and Wilson: A Paradigm Shift and Prospection Through Expanded Roles of Buyers and Sellers [J] . Naresh K. Malhotra, Can Uslay, Nelson Oly Ndubisi Journal of Business To Business Marketing . 2008,第2期

机译：Lichtenthal，Mumlananeni和Wilson的评论“企业营销理论，研究和策略的实质：《企业对企业营销杂志》的贡献”：通过扩大买卖双方的角色而发生的范式转变和前景
2. The 2003 ISMS Practice Prize Winner Optimizing Rhenania's Direct Marketing Business Through Dynamic Multilevel Modeling (DMLM) in a Multicatalog-Brand Environment [J] . Ralf Eisner, Manfred Krafft, Arnd Huchzermeier Marketing Science . 2004,第2期

机译：2003年ISMS实践奖获得者，通过在多目录品牌环境中通过动态多级建模（DMLM）优化Rhenania的直销业务
3. Linking business model research and marketing: new network-based approach to business model analysis [J] . Klimanov Denis, Tretyak Olga Journal of business & industrial marketing . 2019,第1期

机译：链接商业模型研究和营销：基于网络的新商业模型分析方法
4. DATA MINING AS A NEW PARADIGM FOR BUSINESS INTELLIGENCE IN DATABASE MARKETING PROJECTS [C] . Filipe Pinto, Pedro Gago, Manuel Filipe Santos International Conference on Enterprise Information Systems . 2006

机译：数据挖掘作为数据库营销项目中商业智能的新范式
5. Estimating the effects of casino marketing activities on slot business volume: A model for leisure services businesses. [D] . Young, Lisa Birtciel. 2007

机译：估计赌场营销活动对老虎机业务量的影响：休闲服务业务的模型。
6. CVMA ELEARNING COURSE OF THE MONTH: NEW REALITIES OF MARKETING VETERINARY SERVICES: REPLACING YOUR VACCINE BUSINESS — WITH DR. WALT INGWERSEN [O] . 2002

机译：CVMA本月的在线学习课程：营销兽医服务的新现实：用DR替代您的疫苗业务。沃尔特·英格森
7. Abstract:The digital revolution has shaken marketing to its core with consumers being offered greater price transparency and often even the chance to dictate the price.What does pricing mean in a world in which customers propose their own prices (as at priceline.com) or buyers and sellers haggle independently in auctions (as at e-Bay)? The most significant changes in the digital marketing show the emergence of 'cyber consumers', the cyber business-to-business world and the changing reality of an increasingly complex, dynamic and global markets. [O] . Jerry Wind, Vijay Mahajan 100

机译：摘要：数字革命已经动摇了营销的核心，消费者获得了更高的价格透明度，甚至有机会决定价格。在客户提出自己的价格（如priceline.com）或买家和卖家在拍卖中独立讨价还价（如e-Bay）的定价意味着什么？数字营销中最重大的变化表明，“网络消费者”的出现，网络企业对企业的世界以及日益复杂，充满活力和全球化市场的不断变化的现实。

Paradigm business model of multilevel marketing in modern business realities

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