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The effects of country of origin on global brands : The Review of Studies of Country of Origin Effects and Research Problems

机译：原产国对全球品牌的影响：原产国效应和研究问题研究综述

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朴正洙;
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年度 2007
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原文格式 PDF
正文语种 ja
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1. Country-of-Origin Effects and Global Brand Trust: A First Look [J] . Alfred Rosenbloom, James E. Haefner Journal of Global Marketing . 2009,第4期

机译：原产国效应和全球品牌信任度：初探
2. The shielding effects of brand image against lower quality countries-of-origin in global manufacturing [J] . Myung-Soo Jo, Kent Nakamoto, James E. Nelson Journal of Business Research . 2003,第8期

机译：品牌形象对全球制造业中低质量原产国的屏蔽效应
3. Effects of Country-of-Origin on Buying Behavior: A Study of the Attitudes of United States Consumers to Chinese-brand Automobiles [J] . Ken Chinen, Yang Sun International Journal of Management . 2011,第2期

机译：原产国对购买行为的影响：美国消费者对中国品牌汽车的态度研究
4. A Study of Country-of-Origin Versus Country-of-Manufacture Effects with Brand Contagion [C] . Anshu Arora, Amit Arora Summer AMA Conference . 2017

机译：对品牌传染的原产国与制造国家的研究。
5. How country-of-origin effect and Confucius face culture influence Chinese consumer consumption values on global brands. [D] . Jap, Warveni. 2009

机译：祖国效应和孔子面对的文化如何影响中国消费者对全球品牌的消费价值。
6. Life satisfaction in the new country: a multilevel longitudinal analysis of effects of culture and 5-HTT allele frequency distribution in country of origin [O] . Emiko S. Kashima, Stephen Kent, Yoshihisa Kashima 2015

机译：新国家的生活满意度：原籍国文化和5-HTT等位基因频率分布影响的多层次纵向分析
7. Brand Equity and Country-of-Origin Effects on Consumer Evaluations: Leveraging Data to Explore the Role of Country Image and Brand Familiarity on Amazon Product Reviews [O] . 2019

机译：品牌股权和原产国对消费者评估的影响：利用数据探索国家形象和品牌熟悉对亚马逊产品评论的作用

The effects of country of origin on global brands : The Review of Studies of Country of Origin Effects and Research Problems

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