Centre–surround inhibition is a general aspect of famous-person recognition: evidence from negative semantic priming from clearly visible primes

摘要

A Centre-Surround Attentional Mechanism was proposed by Carr and Dagenbach (1990) to account for their observations of negative semantic priming from hard-to-perceive primes. The mechanism cannot account for the observation of negative semantic priming when primes are clearly visible. Three experiments (n = 30, 46, and 30) used a familiarity decision to names of famous people preceded by prime names of the same or different occupation. Negative semantic priming was observed at 150 or 200ms SOA with positive priming at shorter (50ms) and longer (1000ms) SOA. Experiment 3 verified that the primes were easily recognisable in the priming task at a SOA that yielded negative semantic priming, which cannot be predicted by the original Centre-Surround mechanism. A modified version is proposed that explains transiently negative semantic priming by proposing that Centre-Surround inhibition is a normal, automatically invoked aspect of the semantic processing of visually-presented famous names.