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An Empirical Evaluation of the Reversal Theory State Measure:udTracking Changes in the Experience of Video Commercials ofudThree Leading Running Brands

机译：逆向理论状态度量的实证评估： ud跟踪 ud视频广告体验的变化三个领先的跑步品牌

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Abstract of paper delivered at the 17th International Reversal Theory Conference, Day 3, session 4, 01.07.15

机译：在第17届国际逆转理论会议第3天，第4部分，01.07.15上发表的论文摘要

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Watkins Leo; Wilson Marcia; McDermott Mark R.; Buscombe Richard;
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年度 2015
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原文格式 PDF
正文语种 en
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入库时间 2022-08-31 14:44:14

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2. The influence of ad-evoked feelings on brand evaluations: Empirical generalizations from consumer responses to more than 1000 TV commercials [J] . Michel Tuan Pham, Maggie Geuens, Patrick De Pelsmacker International Journal of Research in Marketing . 2013,第4期

机译：广告诱发的情感对品牌评价的影响：从消费者对1000多个电视广告的反应得出的经验总结
3. The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; An Empirical Research On Global Brands [J] . Azize Sahin, Cemal Zehir, Hakan Kitap?? Procedia - Social and Behavioral Sciences . 2011,第2期

机译：品牌体验，信任和满意度对建立品牌忠诚度的影响;全球品牌的实证研究
4. An Empirical Research on Designing and Promoting the Brand Logo of Yangshan Shuimi Peaches Based on the Theory of Brand Experience [C] . Liang Yin, Junmiao Wang, Ying Shan, International conference on human-computer interaction;International conference on cross-cultural design . 2013

机译：基于品牌体验理论的洋山水蜜桃品牌标志设计与推广的实证研究
5. When does brand matter? An empirical examination of the roles of attachment, experience, and identity within consumer -brand relationships [D] . Ewing, Douglas R. 2010

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6. EEG Spectral Dynamics of Video Commercials: Impact of the Narrative on the Branding Product Preference [O] . Regina W. Y. Wang, Yu-Ching Chang, Shang-Wen Chuang -1

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7. A Reversal Theory Examination of Running Experiences and the Experiential Advertising of Three Leading Running Brands [O] . Watkins Leo 2017

机译：跑步经验的逆向理论检验和三个领先跑步品牌的体验广告

An Empirical Evaluation of the Reversal Theory State Measure:udTracking Changes in the Experience of Video Commercials ofudThree Leading Running Brands

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