This chapter provides two comparative case studies focusing on the roles of small businesses in the development of a new niche market and traces their interaction with small communities. The cases are set within the context of the development of commercial leisure viewing of humpback whales (Megaptera novaeangliae) in two coastal communities in Australia. Small businesses have been able to successfully develop a new niche market in one destination, but failed to in the other. These different outcomes are related to the economic developments and benefits in one destination while in the other region, social values appear to have dictated limits to the development of whale watching. The cases also provide insight into the dynamics of entrepreneurial development, the formation of supplier networks and the consequent development of standardized products.
展开▼
机译:iExport Australia-为出口商提供以下服务的在线平台/应用程序:出口电子商务出口拍卖在线与服务提供商进行出口相关的服务请求和投标与服务提供商的集成与货运和货运的报价集成到政府机构和海关/边境的在线文件和电子提交澳大利亚– EDI / Web Services与GS1集成在一起,用于对出口工作台进行编号和条形码编码,以管理每个出口的所有与出口,交货和银行有关的任务出口相关的潜在客户和联系人管理出口市场AI和工具