La imagen corporativa una estrategia del nuevo perfil del bibliotecario

摘要

The article analyses the importance of corporate image for the new role of affecting the cultural and social position of both libraries and librarians. Image is identified as the cause of diverse problems affecting information centres and librarians. The concepts of corporate image, corporate identity and programmes are defined, together with an explanation of when it is necessary to have an image programme and benefits such programmes offer. A bibliography of recommended readings is also included.