Interacción entre medidas de popularidad en el posicionamiento web

摘要

This work focuses on the relationship between certain popularity measurements and the positioning algorithm of pages retrieved by Google and MSN Search browsers. Measurements studied were: number of page links, number of visitors («reach»), and number of URL requests on a site («pageviews»). The combination of the last two parameters determines page traffic. The following conclusions were drawn from this research: in Google, location of a result, as determined by the number of links, is supported by the page traffic; thus Google performs better in locating those pages in which a high number of links correlates with a high page traffic. This enables Google to avoid contamination: that is, pages with a high number of links and a low number of visits.